Passion Cellars

Wine Is Our Passion!

About Us…


We fell in love with the culture of wine during our extensive travels to various wine regions around the world. Upon returning to Arizona we fortunately stumbled across an issue of Vines and Wines magazine. We were surprised to learn of the thriving wine industry growing in our own state. Motivated by our love of wine and excited to be a part of it, our family purchased land on the Willcox Bench with the dream of having our own vineyard. We are excited to be the newest addition to the Jerome wine tasting experience. We are a small family business that seeks to pursue our love of wines and share it with you.


Arizona Wine Card


For $20 (or $40 for 3 cards until 1/1/2014), you get all sorts of great discounts at wineries all across Arizona. At both of our store locations you will get 10% off all wine purchases which means not only do you get a discount on ALL tastings and glasses of wine when you present your card, you get case prices for individual bottles of wine! Many of our neighboring wineries at both our Jerome and Willcox tasting room locations honor the AZ Wine Travel Card as well, along with area attractions, hotels, resorts, B&B’s, restaurants, specialty shops, and services. Our staff are happy to answer any questions you may have and guide you through your purchase. Get your AZ Wine Travel Cards today and plan your discounted trip to come see us!


Wine Travel Card